# Why Now

1. `Web3 domain services have already done the market education about the need for wallets and dApps to integrate alternative web3 identifiers into their products.` Now when we approach a wallet for integration, the cycle time has shortened significantly - they’re already open to integrating with products like ours that simplify user experience.
2. Consensys has released `Metamask Snaps` through which we can build micro-apps within Metamask in a permissionless manner. Given that Metamask is among the most popular crypto wallets currently, we can reach its user base via our Snap without needing to rely on a native integration that would be time-consuming and expensive. 
3. Users in 12 countries (and counting) have already `experienced the convenience of UPI` and see merit in abstracting account details to mobile numbers. As of 2022, \~2600 merchants accepted payments in crypto in the US alone. This number is expected to multiply several-fold through 2030. Now is the time to build infrastructure to simplify payments and asset transfers.

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